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	<title>MCPHS - Marketing Blog</title>
	<link>http://www.mcphs-store.com</link>
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		<title>The Choice is Yours</title>
		<description>There&#8217;s more than one way to optimize your ad performance
Want your account to run the ads that work best for you? Our ad optimization feature automatically displays the Sponsored Search ads that perform the best&#8212;based on how you choose to measure ad performance.
We know that not everyone measures success the ...</description>
		<link>http://www.mcphs-store.com/the-choice-is-yours.html</link>
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		<title>Riding the Wave</title>
		<description>Case Study: How Internet marketing company Wave Direct helped its client increase leads by 50%
It took more than a 90-minute presentation to convince a new client to step out of its marketing comfort zone. But for Internet marketing firm Wave Direct, it was a matter of persuading its customer, an ...</description>
		<link>http://www.mcphs-store.com/riding-the-wave.html</link>
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		<title>Making Sense of Match Types</title>
		<description>Learn how to make your ads more relevant
Sometimes my socks don’t match. This is not a fashion statement but usually the result of my hectic morning rush to get out the door and to work. You may always be lucky and conscious of wearing matching socks (which I’m slightly jealous ...</description>
		<link>http://www.mcphs-store.com/making-sense-of-match-types.html</link>
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		<title>Sell Your Products Globally</title>
		<description>Put the &#8220;worldwide&#8221; in your Web with Yahoo! Sponsored Search
Is your company looking to expand abroad? International sales can be a great way to boost your company’s growth, and Yahoo! Search Marketing is a simple way to get targeted customer leads. With the announcement of the opening of three new ...</description>
		<link>http://www.mcphs-store.com/sell-your-products-globally.html</link>
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		<title>Five Burning Questions</title>
		<description>In which we answer popular queries from our advertiser webinars
Every month, we get great questions in our ongoing series of advertiser webinars. Even if you&#8217;ve never had a chance to attend one of these sessions, this info is too good to keep to ourselves, so with this post we&#8217;ll start ...</description>
		<link>http://www.mcphs-store.com/five-burning-questions.html</link>
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		<title>Father Knows Best (Practices)</title>
		<description>How to Reach Customers Shopping for Father&#8217;s Day
Father&#8217;s Day may not get the same amount of attention as Mother&#8217;s Day&#8212;ask any dad&#8212;but consumer spending for Pop is on the rise. According to a 2007 poll conducted by BIGresearch, consumers were expected to spend .9 billion on Father&#8217;s Day gifts in ...</description>
		<link>http://www.mcphs-store.com/father-knows-best-practices.html</link>
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		<title>Fix Your Campaigns</title>
		<description>Get a Personalized Campaign Optimization Session from Yahoo!
There&#8217;s a lot of free stuff you could do while attending the upcoming Search Marketing Expo-Advanced in Seattle&#8212;like, say, riding Metro Transit downtown during the business day&#8212;but most probably won&#8217;t help you with your search marketing campaigns. That&#8217;s where our free personalized campaign ...</description>
		<link>http://www.mcphs-store.com/fix-your-campaigns.html</link>
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		<title>Help With Minimum Bids</title>
		<description>Attend our pricing change webinar
Are you still unclear about how the way our minimum bids are now set for Sponsored Search? A free webinar for our advertisers on Thursday, May 29, will help you understand the change.
Sponsored Search keywords can now be lower or higher than $.10, depending on value ...</description>
		<link>http://www.mcphs-store.com/help-with-minimum-bids.html</link>
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		<title>The Top of the Page</title>
		<description>How to Reach Today&#8217;s Demanding Searcher
News Flash: The expectations of search engine users are up. And their patience? Down!
But is this truly news to you? I doubt it. If you are a regular reader of this blog, you probably know that these measures have been trending this way for some ...</description>
		<link>http://www.mcphs-store.com/the-top-of-the-page.html</link>
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		<title>Making the Grade</title>
		<description>Case study: CourseAdvisor teaches how to master the creative side of search
CourseAdvisor, an online education research directory that connects prospective students with more than 500 colleges and universities, had mastered the numbers of search marketing but hadn’t leveraged the creative side of search. With help from Yahoo!, CourseAdvisor wrote new ...</description>
		<link>http://www.mcphs-store.com/making-the-grade.html</link>
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